If you haven't checked it out yet, you should. Here are some of the reasons: It's one of the more interesting creatives I've seen for a campaign. It's written in blog format. Everyone's got a secret voyeuristic streak. It's really quite well-written. It's got a not-blatantly-in-your-face social message. I like. Hard sell doesn't work. Ever. [...]

Posted in General, Promotions
8 Deconstructions »

When I first started out, I wanted to prove so many things to so many people. Among the many were some that didn't matter, and shouldn't have. It has been said that "no one can make you unhappy unless you allow them to". It's true. The only person you have to prove anything to is [...]

Posted in General, Life / Philosophy
49 Deconstructions »

Dead Bird. One of those things that we kinda miss out on when we just zoom past in Life. I slowed down and walked that day. And I saw it. By 'it' I mean the Dead Bird. Initially I had just walked past, but it captured my attention from the periphery of the eye. I [...]

Posted in General, Life / Philosophy, Photos
43 Deconstructions »

To my Dearest, Tomorrow you will go away. For at least 2-3 days. It's gonna feel like such a long time for me, when we've been together almost everyday. It's been a while since we'll be apart. Please take good care, alright? When you're back, everything will be back to normal. Like brand new. Will [...]

Posted in General
18 Deconstructions »