Mi Adidas
Yesterday was a relatively busy day for me, but I think the absolute highlight of the day was when I went down to the Adidas VIVO store to get my own pair of "mi adidas" shoes!
Basically mi adidas is an Adidas customization project that gives consumers the opportunity to create their own unique footwear to their personal specifications in terms of function, fit and aesthetics.
In other words, they help you create a shoe made by you, for you.
I was first briefed by mi adidas expert, M, on the entire procedure and what the whole concept was about, and then it was time to get started!
First off, we started with measurements. I had to stand in this box where these automated "arms" floated in and took my exact length and breadth of both feet, to like point-dunno-how-many decimal points. Yes it's that precise.
After which, I had to run and leave an imprint on a computerised pad, where it will capture various details, such as pressure, angle, etc. at a rate of more than 300 frames per second. Cool, huh? From here, they can analyse what kind of support would be good for you, depending on your arch-type, whether you are flat-footed, and your running style.
M then looked up from his console and said, "From your running style, it looks like you have some kind of knee problem, am I right?"
I was like, "Whoa, how you know?" I was half-expecting him to be able to tell me what I ate for lunch! Haha. Impressive.
The next part was the coolest bit, where I was able to customise my shoe based on whichever model previously selected. From the base, netting-type, lace color, stripes, stitching, sole... the list was endless, and it was lots of fun. And of course, you can even have the option to have your name (or anything else, really) stitched in at the side. How's that for customisation! Love it.
Because no two feet are alike (yes, there are size variations between a person's left and right feet), we proceeded to do a final fitting to get the perfect fit, whether to increase the length or breadth for added fit and comfort. There's even a treadmill to test it out more accurately, whether the toes "knock", the sides "bite" or if your feet slips within the shoe.
And that was it! Whole process took about 40 mins (longer if you're fussy about your customisation). And now, I wait with eager anticipation for my very own pair of mi adidas!
4 weeks seems like such a long time though... But hey, good things come to those who wait ;)
Thanks E and D for your help! Keep rockin' man! -big grin-
mi adidas is available at the following locations:
VIVO Store
1 Harbourfront Walk
#01-38 (part)/39/40
Vivo City
(Tel: +65 6273 7515)
and
Performance Centre Singapore
The Cathay
#02-06
(Tel: +65 6887 5632)
Basically mi adidas is an Adidas customization project that gives consumers the opportunity to create their own unique footwear to their personal specifications in terms of function, fit and aesthetics.
In other words, they help you create a shoe made by you, for you.
I was first briefed by mi adidas expert, M, on the entire procedure and what the whole concept was about, and then it was time to get started!
First off, we started with measurements. I had to stand in this box where these automated "arms" floated in and took my exact length and breadth of both feet, to like point-dunno-how-many decimal points. Yes it's that precise.
After which, I had to run and leave an imprint on a computerised pad, where it will capture various details, such as pressure, angle, etc. at a rate of more than 300 frames per second. Cool, huh? From here, they can analyse what kind of support would be good for you, depending on your arch-type, whether you are flat-footed, and your running style.
M then looked up from his console and said, "From your running style, it looks like you have some kind of knee problem, am I right?"
I was like, "Whoa, how you know?" I was half-expecting him to be able to tell me what I ate for lunch! Haha. Impressive.
The next part was the coolest bit, where I was able to customise my shoe based on whichever model previously selected. From the base, netting-type, lace color, stripes, stitching, sole... the list was endless, and it was lots of fun. And of course, you can even have the option to have your name (or anything else, really) stitched in at the side. How's that for customisation! Love it.
Because no two feet are alike (yes, there are size variations between a person's left and right feet), we proceeded to do a final fitting to get the perfect fit, whether to increase the length or breadth for added fit and comfort. There's even a treadmill to test it out more accurately, whether the toes "knock", the sides "bite" or if your feet slips within the shoe.
And that was it! Whole process took about 40 mins (longer if you're fussy about your customisation). And now, I wait with eager anticipation for my very own pair of mi adidas!
4 weeks seems like such a long time though... But hey, good things come to those who wait ;)
Thanks E and D for your help! Keep rockin' man! -big grin-
mi adidas is available at the following locations:
VIVO Store
1 Harbourfront Walk
#01-38 (part)/39/40
Vivo City
(Tel: +65 6273 7515)
and
Performance Centre Singapore
The Cathay
#02-06
(Tel: +65 6887 5632)
September 1st, 2007 at 12:16 pm interesting.must post the pics of it when you collect it. =))
September 1st, 2007 at 3:08 pm I think many people are interested in the price. Can you put up your design and price in your next entry?
September 1st, 2007 at 4:18 pm I would agree with xikai, lots of ppl would b more interested in price that's include me. Y not, once you get your shoe, post it here and let us have a LooK c",)
September 1st, 2007 at 5:13 pm Heya guys,
It won't be so soon till I get my shoes, prob about 4 weeks' time actually. Price-wise it varies depending on the model you choose and other options which you may wanna put in.
I think generally, it should cost about 300-ish to 400-ish. I know the price seems steep, but your feet are one of the hardest working parts of the body, so i think it's worth paying a bit more for the comfort and of course, the customisation ;)
September 2nd, 2007 at 1:14 am hey!
tat's cool!
How much does it costs ya?
If is costs more than $500, actually find the same thingy but less than 4weeks of waiting only. =)
anyway, you sure like your personalised shoes yeah?
Yeah, you're rite. Good things are worth waiting.
take care!
September 2nd, 2007 at 9:47 am OK, let us admire your Mi-Nat Adidas creation when it arrives alright?
September 2nd, 2007 at 9:49 am wah cool!
Can't wait to see ur shoes design! Must be real nice!!! =]
how come out of sudden wanna create ur own shoes?
September 2nd, 2007 at 11:22 pm Hi NAT!
Today u gave me a very good impression,although we have some contact online but not in real life.I have a feeling that is somehow great seeing u today,i am also too happy for words to be able to take pictures with u for the first time!I have featured our pictures in my friendster primary pictures!The reason is to increase the awareness between u and the public more! =) To be honest,i find that u r good looking in real life man haha.You are young and talented as well as a potential guy who deserve to shine.I have also seen the army pictures my friend send to me,both u and felicia looks good man!Especially u in the army uniform,look cool dude! XD Alright thats about it.I am looking forward to get to know more about u and to build better bonds with u,like what i usually do to my fav artistes! =)
ALL THE BEST! STAY HAPPY ALWAYS!
Sean! =)
September 4th, 2007 at 4:32 pm hey!
saw the outing pictures tat quan yifeng took during the outing when you, felicia, quan yifeng, ben had. you guys seemed to have loads of fun! Stay happy!
September 4th, 2007 at 11:28 pm ooof! can't wait to see what ur new shoes look like! but tt's a really long process to go thru for shoe shopping...
September 5th, 2007 at 6:40 pm hey nat!
wondering if florenz is quitting? .. based on bryan wong's blog!
September 5th, 2007 at 7:18 pm hey!
surprised that you remembered me when I saw you on tues outside mediacorp. =)
Thanks for remembering.
& I got a pair of the shoes too! Awaiting for mine to come! =P
September 5th, 2007 at 9:35 pm sean>> hi sean, it was nice meeting you that day and at CHJIMES too. hope you had fun!
ducky>> huh, no lah, dun guess lah. this kind of thing is ppl's personal decision, i have no right to say it, esp since it involves other people. bryan didn't state on his blog either actually, so please please don't speculate k? issues like this may be quite sensitive to other parties lah, hope you understand.
little_clumsy_girl>> haha didn't know my "advertising" was so effective! haha! but the whole process was quite cool right?
September 6th, 2007 at 12:14 am hey!
Of course, your "advertising" is effective mahz!
Haha. The whole process is cool.
Just that quite piss when that person said that my foot is small!!! argh! lolx!
Mine took up to 45 mins, well, good things are meant to be worth waiting.
& also normally things that are advertised by celebs are good stuffs, yeah? If not, the celebs won't "advertise" or share with others about it, ya? =)
But of course, good things are meant to share around. =)
September 6th, 2007 at 10:59 pm Hi Nat,
It's great seeing u @ AOH and the filming at Chimjes... U really looked diff from the 1st time i saw u in person during the wedding scene for baojiaweiguo... Haha! I doubt u noe who am i coz i din intro myself... But i was the one wearing blue and requested to take a pic with u when u juz put on ur jacket... Haha! So how can i send u those pics?
September 9th, 2007 at 9:25 pm cant wait to c ur designed shoes.. =)..don tink u rem me bt anw, i was the 1 who took the location bus back w my frens, wearing a black jacket =)
September 10th, 2007 at 12:32 am delphine>> hey delphine, yup i got the pictures you sent, thanks!
rina>> hmm there were a lot of ppl that day, so i prob wouldn't remember. sorry!! next time you see me just come up and say 'hi' okay? :)
September 8th, 2008 at 4:17 pm [...] Goodness... Check out the Customised Stitching! The Brand with the 3 stripes. Check out my previous post about the entire mi adidas customisation experience. mi adidas. (Note: This is NOT a real ad! It's just pure Photoshop goodness + the result of a [...]